Sustainability: Sweden marketing
While the European Parliament discussed about what citizens can contribute to reduce the Carbon Footprint we discussed todat with the Swedish Embassy, the Swedish Trade Council in particular urban sustainable approach.
Sweden has chosen to market a new unique selling point: the holistic urban sustainable approach. A new form of country marketing, branding. From now it is “Sweden and sustainability”. Strong concept, because it is a growing market: reduction of carbon dioxide emissions. Sweden sells their own sustainable thinking by investing in finding new sources of energy, create new ways to insulate buildings and develop automatic energy saving systems. With this concept comes the marketing of Swedish consultancy firms and companies. Sweden can help us into the new world order. Read more










