Value creation

© Jack Kruf (2018) Value creation [fine art print, 1/1, sold]. Breda: Private collection.

Establishing public values is a key process in society. This is most of the time driven by non-profit organisations (orange). It is about the art of clear navigation between the system world (black) and the living world (white). Investment power (grey) is crucial, a starting point for good public governance and the creation of values.

Wind of change

© Jack Kruf (2022) Wind of Change [fine art print]. Breda.

The wind of change can just start at one place on the chess board. It from there can influence the course and level playing field of the complete canvas of society. The chess board as a metaphor of society. The spade is formally associated with spear, leaf and shovel. We need all three.

All systemic changes started like this, with just one idea or one action at one place. This thought empowers hope for a better world. Hope is intrinsic and is about direct personal involvement (Cornel West) and “Hope is the thing with feathers” (Emily Dickinson). True change starts always somewhere.

In present times, from today on, we need change more than ever, because the direction in which we walk is not right one. UN Secretary General António Guterres even talked about hell, on the 27th (!) climate top. It is good to know “we all can make a difference”, as Obama stated several days ago.

We need all to turn the tide of loss and injustice (among others) and to keep democracy and our natural ecosystems alive and kicking. We need the spade more than ever against upcoming autocracy, populism, racism, fascism, greed and the world of denial and fake. The spade it is. A personal expression.

Emily Dickinson

Reading the book ‘Poems’ by Emily Dickinson. In the preface two of her friends describe how they found, perceived and eventually published (after her death) the poems. The description of their first perception is a poem on its own:

In many cases these verses will seem to the reader like poetry torn up by the roots, with rain and dew and earth still clinging to them, giving a freshness and a fragrance not otherwise to be conveyed.

As if you can feel, taste here poems from here. They are as original as the woman who wrote them. Straight from the Earth and written with the heart.

Inspiring, again and again, to stretch and challenge the openness and the boundaries of my own perception. Emily has a wide range of doors of perception.

Although Dickinson was a prolific private poet, fewer than a dozen of her nearly eighteen hundred poems were published during her lifetime. The work that was published during her lifetime was usually altered significantly by the publishers to fit the conventional poetic rules of the time. Although most of her acquaintances were probably aware of Dickinson’s writing, it was not until after her death in 1886-when Lavinia, Emily’s younger sister, discovered her cache of poems-that the breadth of Dickinson’s work became apparent.

I am a fan of Emily, forever.


© Jack Kruf (2019) Crossroads [fine art print, open edition] Breda: Personal collection .

For the most of us (red) it is relevant to be able to discover our way in the world of laws, rules and regulations (taupe). It can be a dense wood where finding the forest for the trees can actually be quite challenging. Understanding the canvas is key. Having the means a constraint.

Some have a short walk in the network of paths (white), some will have a long walk needing to make the right decision at every crossroad to get access to the core of our legal system (black) that in fact rules society in general and our life in particular. A walk to just know, be informed. maybe to survive or even to be free. An art impression.

Cultural heritage

Jack Kruf

Cultural heritage is the felt DNA of society. It most of the time is a contrast where the soft and warm perspective of past days (yellow) contrasts with the hectic world of today (red). The system world of government, rules and regulations (black) is permanently felt and being omnipresent.

© Jack Kruf (2019) Cultural heritage [fine art print, 1/1, sold]. Amsterdam: Private collection.
Unexplored territories and challenges are there too, forming the new building blocks for the future of the living world (white). An art impression maybe about the actual stability of society, the relative small impact of the governing system.It is this composition that comes into my mind when society is ignited to reorient and even redesign itself when society is at the brink of rewriting and rethinking its own history, its past, with “(in my view) very limited possibilities for future. Society changes in color palette from heritage pastel yellow into dynamic chili pepper, the hot variant.


Kruf, J.P. (2019) Cultural Heritage [fine art print]. Breda: Certified Hahnemühle print.

Alleen op de wereld

Het boek Alleen op de wereld werd voor het eerst gepubliceerd in 1878. Het verhaal gaat over de vondeling Rémi en zijn zoektocht naar zijn afkomst. Met een reizende artiest, de Italiaan Vitalis, en zijn dieren trekt hij de wereld in. Het boekt vertelt het verhaal van een samenleving die in beweging is, net als nu.

Cover 1962, © Uitgeverij V.A. Kramers

De Franse schrijver Hector Malot neemt ons mee naar een Europa dat volop in ontwikkeling is en de eerste stappen zet naar een moderne economie. Naar ook een Europa waar nog veel armoede is en het leven aan de zelfkant een gevecht op zichzelf blijkt te zijn. Ook een Europa, dat nog landelijk is, waar wolven nog vrij rondlopen. Een Europa dat nog niet is geïndustrialiseerd, maar duidelijk de eerste stappen in die richting zet.

Op zijn omzwervingen ontmoet hij allerlei type mensen. Hij leert over vertrouwen, uitbuiting, misbruik en ontmoet de kracht van vriendelijkheid en eerlijkheid.

Het boek is de ‘bijbel’ van de samenleving. Het is zeer actueel, veel patronen zijn vergelijkbaar met het heden. Een must read. Het is fascinerend te lezen hoe weinig er in 144 jaar veranderd is.