Going Green

Kruf, J.P. (2019) Going Green [Fine art print]. Breda: Governance Connect, Q Dock.

By Jack P. Kruf

For those who just made the turn to ‘going green’. In my head I am ready to go too. Feeling surrounded by an infrastructure I cannot change, but maybe I can influence a tiny bit by purchasing and consuming food and energy with more care and being mobile with ‘policy’. So doing my best. To express this feeling I designed a new mascot, Eqoui.

Equoi has been designed from the ground up, inspired by the pawn, the lowest and at the same time the most honourable ranked piece on the chess board, at least in my personal view. My father taught me: “We are all equal, but sometimes do have different responsibilities. Equal we are.” My mother added to that: “You are not more than any other.” So here I am, Equoi, the pawn that is going green.

Pantone Color of the Year 2017 – a symbolic color selection, a color snapshot of what The Pantone Color Institute sees taking place in our global culture that serves as an expression of a mood and an attitude – is Pantone® Greenery 15-0343. It underlines our chosen green path :

“A refreshing and revitalizing shade, Greenery is symbolic of new beginnings. Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate. Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront – it is an omnipresent hue around the world. A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality.”

Leatrice Eiseman, Executive Director of the Pantone® Color Institute