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My Word

Jack Kruf

This matrix links the internal and external drive to that of the language domain. It is often used in communication within politics and government. Of course, it also applies to the private and business worlds and the personal domains. Our words often share a light behind the scenes. This diagram brings drives and words together.

Bron: De Graaf en Kunst (2009). Design My Word (2020) ©Jack Kruf

The maximum of both worlds is want, and if the external drive is higher than the internal must is used, vice versa that is may. If both are low then can is used. In the middle of the matrix, the word dare is positioned to cross over or break through the boundaries of a quadrant. The matrix is often used in communication, co-creation and design sessions within groups.

The spoken language can tell us a lot about the internal drive of those who use the word in relation to the need to act. Many present policy plans use the word must. The context here is the need for change, innovation, development, transition, and transformation related to climate, energy, water, cyber, circular, social care, finance, resilience, and ecosystem protection. Migrating to want would give a lot of power. Is this possible, maybe seduction and education?

My word can be considered as an indicator of where I am in the diagram. From there, navigation can start.

Bibliography

Graaf, A. de en Kunst, K. (2009) Einstein en de kunst van het zeilen: Praktijkboek over leiderschap en communicatie. Amsterdam: Uitgeverij SWP. link

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Forest Biometrics

I designed an intelligent pawn, called Equoi. It is in essence a simple concept, like that of the barometer or thermometer. It measures the mood of an object, place or process. The pawn is virtually full of sensors. Its application is easy: just put it on the table, ask your question, wait a moment and Equoi tells you the how and the what.

© Jack Kruf (2019) Forest Biometrics [3d-print]. Breda: Private collection
Here the global state of the forests is measured. What emerges is a result with a highly fragmented pattern. Indeed most of the forests are reduced, exploited, intersected. Deforestation has done its work and continues to do so. The left islands of forest, sometimes no more than ‘a group of trees’, are almost too small to survive as an ecosystem.
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Kinderdijk Mills

© Jack Kruf (2021) Kinderdijk Mills [fine art print]. Breda: Private collection.

The mills at Kinderdijk on a cloudy winter day. These impressive artefacts show themselves as well as their reflections in this grey and misty landscape. This is an UNESCO World Heritage site at the Alblasserwaard, one of the oldest polders in The Netherlands.

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The Art of Eyvind Earle

Eyvind Earl is one of those artists who studied nature and its morphogenetic appearance, especially trees. He developed his craftsmanship to a high level art expression, making it to a true ode to nature. His works are of a level, that the strong desire emerges to want to live in the world he painted.

Oak Tree Serigraph © Eyvind Earl