© Jack Kruf (2019) Playful Wind [fine art print, open edition]. Breda: Private collection.

The wind can be playful in etching the sand on the beach. A natural pattern emerged here, which by the way says not a lot about the wind, but also about the sand.

In fact this is a symbolic picture for how organisations and on a larger scale even cities can be (trans)formed, sculpted, moulded and even created by this combination of external and environmental factors on one hand and its own internal strengths and weaknesses (in the palette of behaviour, grip, power, robustness, resilience and diversity) of itself on the other hand.

Here the emerging pattern has become the natural result of a by sand and wind carried out realisation after the SWOT analysis. The result is what was possible.

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The photo is available for print on different media and for a set of products in the following stores: Fine Art America, Saatchi Art and Visual.