My Word

Jack Kruf

This matrix links the internal and external drive to that of the language domain. It is often used in communication within politics and government. Of course, it also applies to the private and business worlds and the personal domains. Our words often share a light behind the scenes. This diagram brings drives and words together.

The maximum of both worlds is want, and if the external drive is higher than the internal must is used, vice versa that is may. If both are low then can is used. In the middle of the matrix, the word dare is positioned to cross over or break through the boundaries of a quadrant. The matrix is often used in communication, co-creation and design sessions within groups.

The spoken language can tell us a lot about the internal drive of those who use the word in relation to the need to act. Many present policy plans use the word must. The context here is the need for change, innovation, development, transition, and transformation related to climate, energy, water, cyber, circular, social care, finance, resilience, and ecosystem protection. Migrating to want would give a lot of power. Is this possible, maybe seduction and education?

My word can be considered as an indicator of where I am in the diagram. From there, navigation can start.

Bibliography

Graaf, A. de en Kunst, K. (2009) Einstein en de kunst van het zeilen: Praktijkboek over leiderschap en communicatie. Amsterdam: Uitgeverij SWP. link