Stair palette

© Jack Kruf (2016) Stair palette [fine art print]. Breda: Private collection.

Stairs often are meeting points of materials on one hand and playing field of light and dark on the other hand. Here a part of the stairs in the Pousada in the city of Porto.

Renewed Insight

© Jack Kruf (2015) Renewed Insight [fine art print]. Breda: Private collection.

Walking through the streets of Lucca, we saw this piece of renewed insight. Change of perspective, change of window. This wall tells its story.

Land of Care

© Jack Kruf (2021) Land of Care [fine art print]. Breda: Private collection.

For our care related to health and well-being every citizen will experience the different fields and offices for finding and contracting. In fact the landscape is segmented, divided by roads (white) and system borders (black). The fields of pink are that of care and blue as the color of (the collection of) governments where citizens have to deal with.

Verona palette

© Jack Kruf (2015) Verona palette [fine art print]. Breda: private collection.

The walls of some houses in the inner city of Verona – Citta’ Antica – are true pieces of art. This is one. The yellows and the light blue creates a soft palette. It is a place where nature meets architecture.


Book by Cass R. Sunstein

How can government be more “user-friendly”, simple and efficient by streamlining and reforming government regulation and rule-making?

This book is about making things simpler, how governments can be much better, and do much better, if they make people’s lives easier and get rid of unnecessary complexity. “…simpler government can be found in new initiatives that save money and time, improve health, and lengthen lives” (Simon & Schuster).

In this book the author Cass R. Sunstein shares his experiences from 2009 to 2012 when he was Administrator of the White House Office of Information and Regulatory Affairs in the Obama Administration. His theories shaped the Obama administration and the American nation. In this interview (Brookings) Sunstein lines out his main findings and focus.

Published in 2013 by Simon & Schuster, Inc.

Citizen and the City

Inspired by the dynamics of the city and the main patterns how the citizen has its place. I created these designs, based on elements of philosophy of the Cinetone® framework.

They are available as fine art print on Hahnem¨ühle Natural line Hemp paper, in a limited edition and in tailored sizes. For more information you can contact me.

Oxman project: AGUAHOJA

Neri Oxman: “Derived from the sea and returned to the soil, we utilize decay as a design feature. Image from website

According to the United Nations Environmental Program (UNEP), over 300 million tons of plastic are produced globally each year, leaving harmful imprints on the environment. Less than 10% of this material is recycled, while the rest becomes waste, dumped into landfills and oceans; all the while, plastic-based materials utilize raw ingredients that are extracted from the earth faster than they can be replenished, and are processed through environmentally destructive means. There is another way.”

Read and see more about this project.

Innovatie door waterstof (H2)

Jack Kruf

Davos, World Economic Forum. Het is de plaats en het moment waarop leiders van alle geledingen elkaar ontmoeten om ‘de toestand in de wereld’ (naar G.B.J. Hilterman) te bespreken. Tijdens dit forum in 2017 presenteerden 13 bedrijven op het gebied van energie, transport en industrie de Hydrogen Council.

Doel ervan is om een platform voor innovatie te bieden met als doel te migreren weg van vervuilende energiebronnen. De bedrijven willen de komende vijf jaar daartoe gezamenlijk 10 miljard euro investeren. Waterstof heeft de potentie om 90% van de CO2-uitstoot in 2050 te reduceren. Zij zien niet alleen transport als cruciaal, maar beschouwen waterstof als een erg aantrekkelijk alternatief voor olie. Waterstof biedt veel kansen om een transitie naar lage CO2– samenleving in meerdere bedrijfstakken en zelfs hele waardeketens mogelijk te maken.

De Hydrogen Council bestaat uit olie- en gasgiganten Royal Dutch Shell Plc en Total SA, automakers BMW AG, Daimler AG, Honda Motor Co., Hyundai Motor Co. en Toyota, energie- en gasbedrijven Air Liquide SA en Linde AG, mijnbouwbedrijf Anglo American Plc, electriciteit-nutsbedrijf Engie SA, treinmaatschappij Alstom SA en motor- en zware machinemaker Kawasaki Heavy Industries Ltd.

Waterstof is een veelzijdig, schoon en veilige energiedrager, kan worden benut als brandstof voor stroomopwekking, kan dienen als basisbrandstof en kan gemakkelijk op grote schaal worden opgeslagen. De leden van de Hydrogen Council hebben zich gecommitteerd om de toepassing ervan te bevorderen. Waterstof kan worden geproduceerd met behulp van (hernieuwbare) electriciteit en CO2-gereduceerde fossiele brandstof en produceert nul emissie bij gebruik. De veelzijdigheid in opslag en transport maakt waterstof geschikt om in veel sectoren de energietransitie te realiseren.


© Jack Kruf (2016) Corrosion [metal print]. Breda: Private collection.

Corrosion is a physical but also metaphorically spoken a social process. Reading the news heading sometimes this image pops up. Photo taken in the city of Léon, Spain.


© Jack Kruf (2017). Yogurteria [fine art print]. Breda: Private collection

In the city of Hondarribia, Bask Country, Spain this green palette crossed our path. A yogurteria. Promising but closed.

Anchor point

© Jack Kruf (2019) Anchor point [metal print]. Breda: Private collection.

On the rough sea an anchor point can make all the difference. Here a close-up of one on the ferry Calais-Dover. The weather made its marks and create this honest  palette.

Beach perspective

© Jack Kruf (2019) Beach perspective [fine art print]. Breda: Private collection.

It is not often when a beach is truly a beach. Here it shows itself in all it has. I like the colour palette and perspective, with in the far distance one of the main sea cargo routes of the world towards the harbour of Antwerp.